Shorts
that sell

Short, vertical video is how people find things now. Moooce makes every short shoppable – so the moment someone wants what they see, they can buy it.

Look at any phone today and you’ll see the same thing: full-screen video, held upright, a few seconds at a time and one swipe to the next. It’s how people pass the time, learn something new and decide what to buy. For a shop, it’s the most direct way there has ever been to show a product to the people who will want it.

What is a short?

A short is a vertical video, usually 15 to 60 seconds long, made to be watched on a phone. It plays full screen and upright, often with the sound off, and the next video is only a swipe away.

It’s the format of TikTok, Instagram Reels and YouTube Shorts – and the way a whole generation now browses, learns and shops. The same video works in all of them, in a story, in a newsletter and, with Moooce, on a page of your own where people can buy what they see.

Why it works

It fills the screen

No sidebar, no tabs, no competing banner. While it plays, your product is the only thing there.

It’s short enough to finish

People watch a 30-second video to the end – and the end is where they decide.

It shows what a photo can’t

How the fabric moves, how the lid clicks shut, how big it really is in a hand. Questions get answered before they turn into returns.

It feels personal

A face, a voice, a real room. People buy from people, and a short gets closer than a product page ever will.

It’s cheap to make

A phone, good light and a clear idea are all it takes. Without a studio you can make many – and learn from the ones that work.

Not a commercial

Shorts aren’t ads. They’re closer to showing a friend something: here’s the jacket, here’s how it fits, here’s what’s in the box. That’s why they work – and why they’re easy to make.

How to use it

Ideas that sell

Product in use – show it doing the job it was made for.
Try-on and fit – sizes and colours on real bodies.
Unboxing – the first impression and everything in the box.
How-to – a recipe, a routine, three ways to style it.
Behind the scenes – the workshop, the maker, the batch.
Drops and launches – new arrivals, limited runs, back in stock.
Customer favourites – the bestseller, and why people love it.

Make it work

Hook them in the first two seconds.
Film upright, in natural light.
One video, one idea.
Assume the sound is off – show it, and caption it.
Stay under a minute.

Enter Moooce

On most platforms a short ends with “link in bio”. The viewer has to leave the video, search and find the product again – and most never do.

With Moooce, the products are in the video. Put them on the timeline and they appear as it plays. The viewer taps, picks a size and colour, and fills a basket without leaving the video – then checks out in your own store.

Share one link: in your bio, a newsletter, an ad or a QR code on the counter. Your Moooce page gathers all your shorts in one feed people can swipe through, and you can reward them with a discount that only applies when they buy through Moooce.