Why Moooce
and shoppable
video

People already watch your videos. Moooce lets them buy what they see – without ever leaving the video.

Video is where your customers discover things now. They scroll past a product on a shelf, but they stop for a person who shows it, wears it, opens it or uses it. That moment of “I want that” is the most valuable moment in all of commerce – and most shops lose it, because the video and the shop live in two different places. Moooce puts them in the same place.

The click away is where sales die

Every step between “I want that” and “it’s in my cart” costs you customers. In most videos the product is a link in the bio, a new tab, a search on your site and a scroll through a category page away. Each of those steps is a chance for the moment to pass – the phone buzzes, the bus arrives, the feed moves on.

In Moooce it’s one tap. The product sits in the video, right when it appears, with its price and variants. The customer picks a size, adds it to the cart and keeps watching. When they’re ready, the whole cart goes to checkout in one go.

One video, every channel

Record once, share one link. Put it in your Instagram story, your TikTok bio, your newsletter, a text message to your best customers, a DM to someone who asked about a product, or a QR code in the shop window. The same video sells everywhere you can paste a link.

That matters, because the platforms decide how much selling they let you do on their turf – how many links you get, where they go, and how much of the sale they want. A Moooce link is yours. It works the same way everywhere, and it doesn’t change when an algorithm does.

Your checkout, your customer

Customers pay in your own Shopify checkout, with your payment methods, your shipping rates, your discounts and your terms. They see your store’s name, not ours. The order lands in your Shopify admin like any other order, and the customer is yours to email, thank and welcome back.

Moooce never takes the payment, never holds the money and never becomes the seller. We put the products in the video and get out of the way.

Videos that keep selling

A post is gone from the feed in a day. All the work that went into it – the idea, the filming, the editing – sells for about as long as it takes to scroll past.

A Moooce video keeps working for as long as you have the products. Share it again next month. Put it in your welcome email. Pin it to your profile. Every video you make becomes a small shop window that stays open, and your page at player.moooce.com collects them all in one feed your customers can swipe through.

A real sales channel – not a widget

Moooce lives in Shopify as a sales channel, next to your online store. You decide in Shopify which products the channel may show, just as you would for any other channel. Nothing is pasted into your theme, and nothing slows your site down.

Orders from your videos are marked as Moooce orders in your admin. So you don’t just see how many people watched a video – you see what it sold. That’s the difference between hoping video works and knowing it does.

A reason to buy now

Give video shoppers their own discount – on everything they buy through your videos, or on single products in a single video. It’s applied automatically in your Shopify checkout, only for carts that come through Moooce.

It turns watching into buying, gives you a reason to share the video again, and lets you reward the customers who actually pay attention to what you make.

One link, many countries

You can’t know where the person who opens your link is standing, and with Moooce you don’t have to. The same link works across borders: customers choose their currency in the cart and see the prices from your Shopify Markets, and checkout follows their choice.

Live in minutes

No theme changes, no developer and no code. Install the app from the Shopify App Store, upload a video, put your products on the timeline where they appear, and share the link. Your first shoppable video can be live before your coffee gets cold.

When you want to go further, the statistics show plays, add-to-carts and sales for each video, compared with the period before – so you can see which videos work and make more of them.